Monday September 06, 2010 10:23 PM

How to get accredited (APR)

Where your career in public relations takes you is based on individual drive, determination and diligence. One next step all seasoned practitioners should consider is earning the Accredited in Public Relations (APR) designation. Earning the APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena.

What is APR Accreditation?
The APR Accreditation is the only professional certification program open to public relations professionals.

Who can pursue the APR?
Any PRSA member in good standing can take on the challenge of earning Accreditation. However, it is recommended that candidates have at least five years’ experience in the full-time practice or teaching of public relations and who have earned either a bachelor’s degree in a communication-specific field (e.g., public relations, journalism, mass communication) or have equivalent work experience, which includes public relations principles, public relations writing, public relations campaigns, research, ethics and law and internship (practical experience under supervision).